In this episode, host Jacob Edmond sits down with Weston Peters, second generation steward of Peters Cabinetry, a custom cabinet shop based in Ohio. Weston shares his journey from growing up in his father’s shop to stepping into leadership and helping modernize the business through systems, automation, and strategic thinking.
With nearly two decades in the trade, Weston reflects on the pivotal moments that shaped both his career and the direction of the company. From investing in CNC technology to outsourcing installs and redefining their product offerings, this conversation dives deep into what it takes to evolve a family business while honoring craftsmanship. Together, they explore topics such as automation versus tradition, empowering teams, process driven growth, and building a company that is sustainable without losing its identity.
Join us as we explore the mindset behind scaling a small shop with intention and clarity.
About Our Guest
Weston Peters is the second generation leader of Peters Cabinetry, a custom cabinet and millwork shop serving residential clients in Ohio. After gaining experience in construction and other trades, Weston returned to the family business in his early twenties with a vision to build systems, adopt technology, and grow strategically.
Over the past 18 years, he has helped expand the company’s capabilities through CNC integration, process development, outsourcing partnerships, and team empowerment. Weston is passionate about improving shop systems, developing skilled craftsmen, and helping the next generation see opportunity in the trades. His leadership blends respect for craftsmanship with a forward thinking approach to business.
What You Will Learn
- The difference between cabinetry and millwork, and how cabinetry organizes a space while millwork defines it.
- How second generation leadership often shifts from craftsmanship first to systems thinking and process improvement.
- Why investing in CNC technology transformed Peters Cabinetry and opened doors to new types of projects.
- How outsourcing drawers, doors, drawings, and installs can increase capacity and improve margins without expanding staff.
- The power of setting clear company vision, mission, and values to create focus and freedom.
- Why empowering team members with responsibility leads to stronger culture and long term sustainability.
- How implementing standard operating procedures helps custom shops create consistency and onboard new employees faster.
- The strategic thinking behind launching a simplified custom cabinet line to meet a price sensitive market.
- Why embracing technology does not eliminate craftsmanship but enhances it.
- What the future of small cabinet shops may look like, including finishing automation and mentoring other businesses.
Where to Learn More
Peters Cabinetry
https://peterscabinetry.com
Connect with Weston Peters on LinkedIn: https://www.linkedin.com/in/weston-peters-29023b52/
Weston´s Blog: https://www.peterscabinetry.com/blog/before-you-buy-a-cnc
