# Verify in Field

> The Millwork Podcast


## Posts

- [Four Decades In. John Mercure on Risk and Resilience](https://vifpodcast.com/four-decades-in-john-mercure-on-risk-and-resilience/): In this episode of Verify In Field, host Jacob Edmond sits down with John Mercure, President of Raydeo Enterprises, to explore four decades of leadership in architectural metals, millwork, and signage. From humble beginnings in neon signs to delivering complex scopes on stadiums, high rises, and major commercial projects, John shares the lessons that shaped his company and his philosophy on building. With nearly 40 years at the helm of Raydeo, John has navigated economic downturns, evolving general contractor dynamics, major technological shifts, and the increasing complexity of contract risk. Through it all, one principle has remained constant. Deliver the […]
- [Scaling with Systems. Jenny Gayfer on Culture and Automation](https://vifpodcast.com/scaling-with-systems-jenny-gayfer-on-culture-and-automation/): In this episode of Verify In Field, host Jacob Edmond sits down with Jenny Gayfer, owner of Top 40 Woodworks, an OAC certified commercial millwork company based in Canada. Jenny shares her unconventional journey from vendor representative to consultant to ultimately acquiring the very company she once supplied materials to. With more than two decades of industry exposure, Jenny brought a rare perspective into ownership. She had seen the best and worst of millwork operations across Canada, understood the competitive landscape, and knew exactly where Top 40 stood in the market. What followed was not a quick overhaul, but a […]
- [Leadership and Legacy in Millwork with Liz Ingebrigtsen](https://vifpodcast.com/leadership-and-legacy-in-millwork-with-liz-ingebrigtsen/): In this episode of Verify In Field, host Jacob Edmond sits down with Liz Ingebrigtsen, Project Manager at Sprovieri’s Custom Counters and current Chair of the Board for the Architectural Woodwork Institute. With more than 15 years in the industry, Liz shares her journey from starting at the front desk during the height of the recession to becoming a respected industry leader at both the chapter and national level. Together, they explore the evolving role of AWI, the importance of industry involvement, and the real opportunities available for young professionals in millwork. This conversation goes beyond standards and titles. It […]
- [Leading the Next Generation of Millwork with Madison Fuzzell](https://vifpodcast.com/leading-the-next-generation-of-millwork-with-madison-fuzzell/): In this episode of Verify In Field, host Jacob Edmond sits down with Madison Fuzzell, Chief Operating Officer of Integrity Architectural Millwork, to explore what it looks like to step into leadership within a second generation millwork business. Madison shares her unconventional path into the industry, beginning with a corporate career in international supply chain and operations before joining her family’s millwork company. Together, they discuss the realities of succession planning, earning trust in a legacy shop, and introducing modern systems into an established operation. This conversation offers a candid look at leadership transitions, industry change, and the future of […]
- [Better Drawings, Better Builds: Jobsite Lessons with Katelyn Rossier ](https://vifpodcast.com/better-drawings-better-builds-jobsite-lessons-with-katelyn-rossier/): In this episode of Verify In Field, host Jacob Edmond sits down with Katelyn Rossier, a licensed architect in Pittsburgh, Pennsylvania, and the founder of MentorDINO, a training platform built to close the gap between architecture school and real-world practice. Katelyn shares how spending more than half of her career on job sites reshaped the way she thinks about drawings, detailing, construction administration, and the relationships that make projects run smoother.  Together, they unpack a challenge both architects and trades feel every day: the disconnect between design and construction. From “design intent” that gets misunderstood to drawings overloaded with information that still miss the details people need to […]
- [Education & Associations: Amanda Conger on the Future of Millwork](https://vifpodcast.com/education-associations-amanda-conger-on-the-future-of-millwork/): https://youtu.be/m93fReUH6qo In this episode of Verify In Field, host Jacob Edmond sits down with Amanda Conger, Executive Director of the Cabinet Makers Association (CMA), the Association of Closet and Storage Professionals (ACSP), and the National Woods Board (NWB). With over 20 years in the woodworking and machinery world, Amanda has become one of the industry’s most influential voices for small shops, education, and workforce development.  From the challenges facing today’s cabinetmakers to the nationwide push for better woodworking programs in schools, Amanda brings clarity to the talent crisis many millwork shops face. Together, Jacob and Amanda explore how associations, schools, and shop owners can work together to build sustainable career pathways for […]
- [Inside the Digital Shop: Bruno Calatayud on Integrating CAD/CAM ](https://vifpodcast.com/inside-the-digital-shop-bruno-calatayud-on-integrating-cad-cam/): In this episode of Verify In Field, host Jacob Edmond sits down with Bruno Calatayud, National Director at EFICAD, to talk about the development, evolution, and impact of SWOOD a SolidWorks-based CAD/CAM solution built specifically for the woodworking and millwork industry.  Bruno shares the story of how SWOOD grew from an educational initiative in France into a global platform with clients in 50+ industry categories. From SolidWorks integration to machine-ready CAM output, SWOOD is giving custom millwork shops the tools to take full control of their workflows from design to machining.  If you’ve ever wondered whether a fully integrated CAD/CAM […]
- [Curing the Bottleneck: Finishing Innovation with Ryan Randell ](https://vifpodcast.com/curing-the-bottleneck-finishing-innovation-with-ryan-randell/): In this episode of Verify In Field, host Jacob Edmond is joined by Ryan Randell, National Director at Elevated Finishing, to dive deep into one of the most overlooked, and most painful, parts of a shop’s workflow: finishing.  From long cure times to inconsistent results, finishing can often feel like a mysterious “black art.” But Ryan brings clarity, process, and serious innovation to the conversation, introducing us to a game-changing solution: the SCHUBOX. Designed for real-world millwork and cabinetry shops, this compact, catalytic IR curing system slashes drying times, eliminates bottlenecks, and makes finishing predictable.  Whether you’re struggling with air-dry […]
- [Solo Sessions with Jacob: Training and Mentorship in Millwork](https://vifpodcast.com/solo-sessions-with-jacob-training-and-mentorship-in-millwork/): In this solo episode of Verify In Field, host Jacob Edmond steps out from behind the interview desk to tackle one of the most urgent problems in the millwork and construction industry, not the shortage of talent, but the shortage of training and mentorship.  Drawing from his own unconventional path, from architecture school to engineering without prior cabinet-building experience, Jacob shares what it takes to create a true talent pipeline. This episode is a powerful call to action for millwork leaders, project managers, and shop owners who keep asking, “Where do I find good people?” but haven’t asked, “How am […]
- [Recruiting That Works: Fixing the Labor Pipeline with Matt Swatek](https://vifpodcast.com/recruiting-that-works-fixing-the-labor-pipeline-with-matt-swatek/): In this episode of Verify In Field, host Jacob Edmond sits down with Matt Swatek, CEO of Microcap Solutions to discuss how millwork companies can future-proof their workforce through smarter recruiting, strategic HR practices, and proactive planning.  Matt brings deep experience in both recruiting and HR leadership within the millwork industry. From running high-volume recruiting at Dish Network to leading people operations at ISEC and USA Millwork, Matt has learned how to build high-performing teams, and now shares that insight through his company, Microcap.  If you’re a shop owner, hiring manager, or operations leader struggling with high turnover, skill shortages, […]
- [Cabinet Vision Mastery: Bruce Chezem on Industry Innovation and Education](https://vifpodcast.com/cabinet-vision-mastery-bruce-chezem-on-industry-innovation-and-education/): In this episode of Verify In Field, host Jacob Edmond sits down with Bruce Chezem, longtime Cabinet Vision consultant, shop owner, educator, and host of the Cabinet Vision Minute podcast. From his start in cabinetmaking as a young firefighter to running his own shop during the Great Recession and now helping hundreds of businesses optimize their software and workflows, Bruce has seen it all.  Together, they explore what’s possible when millwork professionals stop working against their software and start building around it. This conversation dives deep into estimating, integration, team development, and the traps shops fall into by sticking to […]
- [Education, Outreach & Opportunity with Adria Salvatore ](https://vifpodcast.com/education-outreach-amp-opportunity-with-adria-salvatore/): In this episode of Verify In Field, host Jacob Edmond reconnects with returning guest Adria Salvatore, Education Director at the Architectural Woodwork Institute (AWI), to explore the education initiatives that are shaping the next generation of millwork professionals.  From high school classrooms to national contests and online training platforms, Adria walks us through the incredible scope of AWI’s programs, many of which are free and available to the entire industry. If you’re looking for ways to get involved, train new hires, or help solve the millwork labor shortage, this episode is a must-listen.  About Our Guest  Adria Salvatore is the […]
- [From Expert to Leader: Rethinking Your Role with Skot Waldron](https://vifpodcast.com/from-expert-to-leader-rethinking-your-role-with-skot-waldron/): In this episode of Verify In Field, host Jacob Edmond sits down with brand strategist, author, and leadership coach Skot Waldron to unpack what effective leadership really means in today’s evolving millwork and construction industry. Skot shares how leaders can better navigate change, build alignment within teams, and avoid the biggest traps holding companies back, from toxic culture to clinging to outdated ways of doing things. This episode is packed with perspective shifts that challenge the old-school “one-man show” mindset and offer tools for leveling up leadership across your shop or organization. Whether you’re a shop owner unsure how to delegate, a mid-level manager struggling […]
- [Empowering Change: Curtis Garrard on Solving Root Problems with Continuous Improvement](https://vifpodcast.com/empowering-change-curtis-garrard-on-solving-root-problems-with-continuous-improvement/): In this episode of Verify In Field, host Jacob Edmond sits down with Curtis Garrard, Continuous Improvement Manager at Stevens Industries, to unpack what continuous improvement actually looks like in a modern millwork operation, from manufacturing to project management and beyond. Curtis explains how CI isn’t just about fixing machines or tracking parts. It’s about aligning teams, reducing waste across departments, and building a culture that questions how things are done, so processes evolve alongside the business. Whether you’re a shop owner trying to reduce rework, or a PM drowning in inefficiencies, this episode lays out the mindset, tools, and […]
- [Tools for Success: Navigating Digital Change with Paul Koetke](https://vifpodcast.com/tools-for-success-navigating-digital-change-with-paul-koetke/): In this episode of Verify In Field, host Jacob Edmond sits down with Paul Koetke, founder of Koetke Consulting and a Smartsheet Platinum Partner, to explore how growing millwork companies can scale their operations, improve visibility, and reduce manual chaos—all without jumping straight into a massive ERP system. Whether you’re using Excel to schedule projects or relying on texts and spreadsheets to run your team, this episode shows how Smartsheet can bridge the gap between where you are and where you’re headed. With real-world examples from shops and field teams, Paul breaks down how to set up smart, flexible workflows […]
- [Building Experts: Apprenticeships & Workforce Development with Kelly and Mark](https://vifpodcast.com/building-experts-apprenticeships-amp-workforce-development-with-kelly-and-mark/): In this episode of Verify In Field, host Jacob Edmond sits down with Kelly Victor-Burke, co-owner of Burke Architectural Millwork, and Mark Smith, longtime educator and now brand ambassador for Microvellum, to dive deep into a topic shaping the future of our industry: registered apprenticeships. From the challenges of finding and developing talent to creating a nationally recognized pathway for careers in woodworking and millwork, Kelly and Mark break down how the industry can solve its workforce crisis, one apprentice at a time. This episode isn’t just about attracting young talent. It’s about building a sustainable future for woodworking by […]
- [Scaling Up: Kevin Fassnacht's Leap from Solo Shop to Big Leagues](https://vifpodcast.com/scaling-up-kevin-fassnacht-s-leap-from-solo-shop-to-big-leagues/): In this episode of Verify Infield, host Jacob Edmond sits down with returning guest Kevin Fassnacht, owner of Fine Point Cabinetry, to explore what it really looks like to level up from a successful one-man shop to running a growing business. Kevin shares the story of acquiring another millwork shop, taking on new overhead, new equipment, and a seasoned craftsman as part of his team, all to push his business to the next stage. This isn’t a highlight reel; it’s a raw look at the mindset shifts, financial bets, and operational changes needed to evolve from skilled craftsman to strategic […]
- [Shaping the Industry: James Drury on Training Tomorrow's Craftsmen](https://vifpodcast.com/shaping-the-industry-james-drury-on-training-tomorrow-s-craftsmen/): In this episode of Verify Infield, host Jacob Edmond sits down with James Drury, Director of Training and Development at Master Millwork, to talk about the mindset, methods, and mission behind developing new talent in the millwork industry. From humble beginnings building concierge desks during hotel off-seasons to leading Microvellum training at the national level, James shares his journey through the trades—and how it’s shaped his approach to mentoring, process-building, and problem-solving in today’s millwork shops. Whether you’re trying to grow your team, modernize your onboarding, or attract younger talent, this episode is full of firsthand insights and actionable takeaways. […]
- [If the Math Ain’t Mathing Part 2: High-Profit Habits](https://vifpodcast.com/if-the-math-ain-t-mathing-part-2-high-profit-habits/): In Part 2 of this Verify Infield conversation, host Jacob Edmond and guest John Van Erem, Executive VP at Adams Group, dive deeper into the real-world strategies that separate high-profit millwork companies from the rest. This episode goes beyond definitions and digs into plant vs. non-plant produced work, install pitfalls, margin per hour, and the silent killer—slippage. If your shop’s profitability feels like a mystery at the end of every year, this one gives you the math, the mindset, and the metrics to make real change. About Our Guest John Van Erem is a financial strategist and operations expert at […]
- [If the Math Ain't Mathing Part 1 - Revenue, Cost and Margin](https://vifpodcast.com/if-the-math-ain-t-mathing-part-1-revenue-cost-and-margin/): In this episode of Verify Infield, host Jacob Edmond sits down with returning guest John VanErem, Executive VP at Adams Group, to break down the financial fundamentals every millwork company should understand, but many overlook. This isn’t just another chat about spreadsheets. John brings real-world clarity to the concepts of revenue recognition, cost tracking, and contribution margin, using real data from the AWI Cost of Doing Business Survey. If you’re a project manager, estimator, engineer—or just trying to understand how the money actually flows—this is the episode for you. About Our Guest John Van Erem is the Executive Vice President […]
- [Simplifying the trades: Dave Doran's Seven Degree Solution](https://vifpodcast.com/simplifying-the-trades-dave-doran-s-seven-degree-solution/): In this episode of Verify Infield, host Jacob Edmond talks with Dave Doran, the inventor of a game-changing Z clip system and the founder of Seven Degree Solutions. After more than 25 years in high-end millwork installation, Dave saw firsthand how much time and effort was wasted shimming wall panels by hand—and decided to do something about it. What began as a sketch in Bluebeam and a prototype in his garage has now become a patented system used by leading shops in the Bay Area and beyond. With a clever beveled clip and horseshoe shim combo, Dave’s innovation simplifies installation, […]
- [Crafting Success: The Family Formula Behind Rise Up Label](https://vifpodcast.com/crafting-success-the-family-formula-behind-rise-up-label/): In this episode of Verify In Field, host Jacob Edmond sits down with the family team behind Rise Up Label—founder Brad Klingman and his daughters Kalli and Hannah—to explore how a simple but powerful solution is changing how cabinet and millwork shops manage labeling. With decades of experience and a heart for service, Brad shares the story of how Rise Up Label was born from a real need in the woodworking industry: finding labels that stick when they’re supposed to and come off clean every time. Alongside Kalli and Hannah, who are bringing modern marketing energy to the business, the […]
- [Innovating Together: Inside Innergy and Microvellum's Strategic Alliance](https://vifpodcast.com/innovating-together-inside-innergy-and-microvellum-s-strategic-alliance/): In this episode of ‘Verify in Field,’ host Jacob Edmond welcomes back guest Jonah Coleman for a third installment to discuss the significant news of Innergy’s acquisition of Microvellum. The episode delves into the strategic and cultural alignment between the two companies, emphasizing their shared focus on the woodworking industry and software solutions. Jonah highlights how the acquisition will enable both companies to address industry challenges more effectively, introduce new technological advancements, and improve customer experiences. Key topics include the integration of Microvellum’s extensive product library into Innergy’s design software, shared technological benefits such as improved nesting algorithms, and long-term […]
- [The Art of Millwork Drafting: Insights from Negus Negesti](https://vifpodcast.com/the-art-of-millwork-drafting-insights-from-negus-negesti/): In this episode, host Jacob Edmond sits down with Negus Negesti, also known as the Millwork Drafter, to discuss his newly released book, ‘The Freelancers Guide to Millwork Drafting.’ Negus shares his extensive experience in the millwork industry, detailing his journey from a truck loader to an expert drafter with over 20 years of experience. The conversation explores the ‘three pillars of drafting’—drafting the right thing, drafting the thing right, and drafting fast—and offers insights into how these principles apply to the millwork drafting process. Negus also discusses the importance and challenges of freelance drafting in the industry and shares […]
- [Building Bridges: Integration and Growth in the Millwork Industry with Chris Brooks](https://vifpodcast.com/building-bridges-integration-and-growth-in-the-millwork-industry-with-chris-brooks/): Welcome to another episode of Verify in Field, the Millwork podcast.In today’s episode, we have the pleasure of speaking with Chris Brooks, the Division President at Wood Systems. Chris has had an intriguing journey from starting in the food and beverage industry to becoming a leader in the millwork sector. With experience spanning operations and project management, Chris has been instrumental in integrating two facilities at Wood Systems, bringing together different cultures and processes to operate as one cohesive unit. Join us as we dive into the unique challenges of merging multi-site operations, the importance of aligning team efforts around […]
- [Navigating Marketing in the Construction Industry: Insights from Alt CMO](https://vifpodcast.com/navigating-marketing-in-the-construction-industry-insights-from-alt-cmo/): In this episode of Verify in Field, we delve into the world of fractional marketing tailored specifically for the construction industry. Our host, Jacob Edmond, is joined by experts from Alt CMO, Ryan Kovach, Chief Marketing Officer, and Perryn Olson, a fractional CMO for hire. Together, they explore the concept of fractional marketing, how it provides executive-level insights without the cost, and why specializing in the construction niche is crucial for impactful marketing. Discover how Alt CMO’s expertise helps companies in the construction sector navigate the complexities of modern marketing, attract the right clients, and embrace innovation like AI to […]
- [Crafting the Future: ERP and Project Management in Woodworking with Norman Fink](https://vifpodcast.com/crafting-the-future-erp-and-project-management-in-woodworking-with-norman-fink/): Welcome back to another episode of “Verify In Field,” the podcast that delves into the millwork industry with expert insights and engaging interviews. In today’s episode, our host Jacob Edmond sits down with Norm Fink, the global sales director at Crowsnest Software. With extensive experience in ERP solutions tailored specifically for the woodworking sector, Norm shares his journey from a family-run architectural woodworking business to pioneering software development that revolutionized project management in the industry. Discover the evolution of ERP systems, the unique features of Crowsnest Software, and how these solutions are transforming the way woodworking companies manage their projects. […]
- [The Power of Simplicity: Unlocking Lean Benefits with Brad Cairns](https://vifpodcast.com/the-power-of-simplicity-unlocking-lean-benefits-with-brad-cairns/): Welcome back to a brand new season of Verify in Field! In this exciting first episode of season two, our CEO and host Jacob Edmond sits down with Brad Cairns, a seasoned entrepreneur and fellow podcast host, who has made waves in the woodworking industry. Brad is the founder of multiple innovative ventures including Stolbeck Machines, My Door Factory, Quantum Lean, and Kaizenify. His journey is a testament to the power of innovation and problem-solving in business. Today, Brad shares how his lean journey started from his woodworking roots and evolved into a multi-faceted enterprise impacting the industry. Get ready […]
- [Season Finale: A Year in Millwork & Tech Trends with Jacob Edmond](https://vifpodcast.com/season-finale-a-year-in-millwork-amp-tech-trends-with-jacob-edmond/): Welcome to the year-end wrap-up episode of Verify in Field, the Millwork Podcast! Join Jacob Edmond as he takes a solo journey through the highlights and exciting plans that 2024 brought and what’s coming up for 2025. As the podcast gears up for a new season debuting in February, Jacob provides insights on the recent innovations at Duckworks, particularly the launch of their much-anticipated Microvellum CAD template. This episode delves deep into the evolving landscape of the millwork industry, focusing on the transformative role of technology and AI, with examples like ChatGPT and TogalAI spearheading changes in drafting and estimating […]
- [Trash Talk: The Rise of Mobile Compaction Services ](https://vifpodcast.com/trash-talk-the-rise-of-mobile-compaction-services/): Welcome back to “Verify In Field: The Millwork Podcast.” In this insightful episode, we’re diving into the world of waste management and compaction with our expert guests, Fred Miller from Junk Crusher in Pittsburgh and Peyton Finical from Sasquatch Waste in Baton Rouge, LA. We’ll explore the groundbreaking mobile trash compaction services offered by their companies and delve into how these services revolutionize the waste industry by maximizing space, reducing costs, and promoting efficiency. From the mechanics of heavy compaction trucks to overcoming skepticism in the industry, Fred and Peyton share their experiences and insights on the evolving landscape of […]
- [Building 'Lego Houses': The Future of Sustainable Construction with RJ Lange of LUSH](https://vifpodcast.com/building-lego-houses-the-future-of-sustainable-construction-with-rj-lange-of-lush/): In this episode of Verify In Field, we dive into the future of sustainable home construction with our special guest, RJ Lange, the visionary founder of Lush. RJ shares his unique journey from the architectural millwork industry to creating Lush, a company reimagining how homes can be built sustainably and efficiently. We explore Lush’s pioneering use of the WikiHouse concept—an open-source housing design platform—and their innovative building kits made from 3/4 inch plywood, offering unmatched energy efficiency and cost savings. Discover how these kits simplify the construction process, enabling everyone from DIY enthusiasts to professional contractors to participate in building […]
- [Industry Solutions Unveiled: Doug Hague on AWI's Learning Platform](https://vifpodcast.com/industry-solutions-unveiled-doug-hague-on-awi-s-learning-platform/): Jacob Edmond is joined by returning guest Doug Hague, CEO of the Architectural Woodwork Institute (AWI). In this engaging discussion, Doug talks abo the critical need for patience and understanding in teaching and onboarding within the woodworking industry. Drawing parallels from sports, Doug emphasizes that excellence in a skill doesn’t automatically make one a great teacher. He highlights the importance of holistic career development, encouraging young people to look beyond just financial rewards while considering diverse career paths. Doug explain about AWI’s innovative “Industry Solutions” learning platform designed to bridge the skills gap in woodworking. This initiative aims to provide […]
- [Larry Flock: Balancing Tradition and Innovation in Custom Cabinetry](https://vifpodcast.com/larry-flock-balancing-tradition-and-innovation-in-custom-cabinetry/): In this episode, our host Jacob Edmond sits down with Larry Flock Jr., the owner and managing partner of The Kitchen Gallery in Pittsburgh. They dive into the impressive history and evolution of The Kitchen Gallery since Larry joined in 1987, transitioning from commercial projects to high-end custom residential cabinetry. Larry highlights pivotal technological investments like CNC routers and edge banders, and shares insights on how the accessibility of machinery has shifted the competitive landscape for small and large manufacturers alike. We’ll explore Larry’s experiences at key industry events, the challenges and triumphs of adapting to new spaces and equipment, […]
- [Gene Byce: The Fusion of Audio Expertise and Woodworking Artistry](https://vifpodcast.com/gene-byce-the-fusion-of-audio-expertise-and-woodworking-artistry/): Join Gene Byce on Verify In Field: The Millwork Podcast for an in-depth look at high-quality craftsmanship and innovative woodworking techniques. Discover Gene’s expertise in creating custom furniture, unique wall humidors from Spanish cedar, and his meticulous approach to using solid brass hinges and other premium hardware. With 30 years of woodworking experience, hear about Gene’s favorite projects, from intricate gaming tables to personalized cutting boards. Explore Gene’s passion for walnut wood, the benefits of innovative tools like the Shaper Origin, and his hands-on experiences at the International Woodworking Fair. Learn how he balances woodworking with his primary business in […]
- [The Heart of Woodworking: Julia Lopez's Path to Success](https://vifpodcast.com/the-heart-of-woodworking-julia-lopez-s-path-to-success/): Join us in this episode of Verify In Field: The Millwork Podcast as we engage with Julia Lopez, CEO of Door Master of Houston. Listen in as she shares her inspiring journey, the challenges of running a family business, and her unique perspective on the woodworking industry. Gain valuable insights into transparent communication, networking, and overcoming challenges in the manufacturing sector. Don’t miss out on this enriching conversation filled with practical advice and relatable stories that will resonate with entrepreneurs and business leaders. About Our Guest Julia Lopez is a manufacturer of cabinet components who found her true passion in […]
- [The Journey of Flooring Takeoffs: An Interview with Joseph Richards](https://vifpodcast.com/the-journey-of-flooring-takeoffs-an-interview-with-joseph-richards/): In this episode of Verify In Field, host Jacob Edmond interviews Joseph Richards, owner of Flooring Takeoffs, a company specializing in commercial flooring and tile estimating. Joseph’s journey into the construction industry, his unique approach to providing value through expertise in quantity takeoffs, and the increasing role of AI in the industry are just some of the captivating topics discussed. From insights on building relationships and navigating challenges in new markets to the future of AI in construction, this episode is a must-listen for anyone interested in the intersection of technology, business, and the construction industry. Join us as we […]
- [The DuckWorks Story](https://vifpodcast.com/the-duckworks-story/): In this episode of Verify In Field: The Millwork Podcast, we’re diving into the fascinating tale of Duckworth Millwork Solutions. Host Jacob Edmond gives us the inside scoop on how Duckworth came to be, from its humble beginnings to its impressive growth. Get ready to hear about Jacob’s journey, the team’s expansion into Bolivia, and the nitty-gritty of running a successful millwork company. So, grab your favorite beverage, sit back, and let’s verify in field! About Our Host: Jacob Edmond is a seasoned professional in the field of project management and drafting. With a focus on efficiency and meeting client […]
- [The Future of Millwork: Technology and Trends with Geoffrey Athey](https://vifpodcast.com/the-future-of-millwork-technology-and-trends-with-geoffrey-athey/): In this episode, we delve into fascinating discussions with our guest Geoffrey Athey and host Jacob Edmond. Together, they unpack the challenges and opportunities in the millwork and wood industry, focusing on machinery, technology, and manufacturing operations. Tune in as we explore the impact of the current labor shortage, the influence of younger generations, and the intricacies of the millwork industry’s future. Join us for a captivating and educational episode as we unravel the complexities of technology, industry progression, and the future of millwork. About Our Guest: Geoffrey Athey is a seasoned professional in the manufacturing and woodworking industry. As […]
- [Behind the Scenes of Wood Flooring with NWFA's Brett Miller](https://vifpodcast.com/behind-the-scenes-of-wood-flooring-with-nwfa-s-brett-miller/): In this episode, host Jacob Edmond sits down with Brett Miller, the Vice President of Technical Standards Training and Certification at the National Wood Flooring Association (NWFA), to dive into the world of wood flooring. With 33 years of industry experience under his belt, Brett shares insights into the standards, challenges, and installation methods within the wood flooring industry. Together, they explore topics ranging from wood flooring installation in multimillion-dollar penthouses to responsible harvesting practices. Join us as we uncover the behind-the-scenes details of wood flooring with an industry expert. About Our Guest: Brett Miller is a seasoned professional in […]
- [Ben Hudachek on Strategic Estimation for Millwork Success](https://vifpodcast.com/ben-hudachek-on-strategic-estimation-for-millwork-success/): Today’s episode of Verify In Field: The Millwork Podcast is all about millwork estimating with Ben Hudachek from BH Estimating. We’ll chat about hit rate optimization, winning bids with trust, and some insider tips for subcontractors on bid day. Get ready to level up your estimating game and make smarter bid decisions. Let’s dive in and verify in field! About Our Guest: Ben Hudachek has been providing estimating and consulting services for companies for many years. While the services offered by his company have remained consistent, there has been an uptick in the need for training and consulting. In response […]
- [From Cluttered to Classy Inside Closet Showrooms with Eric Marshall](https://vifpodcast.com/from-cluttered-to-classy-inside-closet-showrooms-with-eric-marshall/): We’ve got Eric Marshall, a true industry legend, sharing his wisdom and experiences with host Jacob Edmond. They dive into the challenges of the commercial millwork industry, the differences between the closet and millwork mindsets, and the importance of understanding consumer needs. Eric’s journey from building a million-dollar company to now traveling internationally to share his expertise, all while battling stage four cancer, is truly inspiring. Get ready to learn how to take your closet showroom from cluttered to classy with Eric Marshall’s invaluable insights. About Our Guest: Eric Marshall spent the first 20 years of his career at California […]
- [Doug McLean talks about Exploring Bluebeam's Potential in the Construction Industry](https://vifpodcast.com/doug-mclean-talks-about-exploring-bluebeam-s-potential-in-the-construction-industry/): Welcome to another episode of Verify In Field: The Millwork Podcast. In this episode, our host Jacob Edmond is joined by Doug McLean, a senior estimator for Town Millwork, to explore the untapped potential of Bluebeam in the construction and architectural millwork industry. The conversation tackles the underutilization of software tools like Bluebeam, the emergence of 3D technology in design, and the need for experts to champion the use of software within organizations. Doug shares insights into the world of 3D PDFs, the impact of real-time revisions using Bluebeam Studio, and the value of leveraging technology for efficiency and productivity. […]
- [Justin Shaw on Strategic Growth in Construction Supply Industries](https://vifpodcast.com/justin-shaw-on-strategic-growth-in-construction-supply-industries/): Hey there, Millwork enthusiasts! In this episode, Justin Shaw and Jacob Edmond are breaking down all things strategic growth in the construction supply industries. They’ll be chatting about the nitty-gritty of prospect database building, the hurdles of changing client relationships, and the need to stay on top of industry shifts. Justin shares his 90-day growth engine program and gives us a peek into the future of the countertop and cabinet industry. They’ll also be getting into the importance of niche targeting, the art of problem-solving versus price wars, and the unique challenges faced by contractors and builders. It’s a deep […]
- [Best clips! 1 year podcast anniversary](https://vifpodcast.com/best-clips-1-year-podcast-anniversary/): In this special anniversary episode, we’re celebrating one year of insightful conversations with millwork industry experts. Join us as we revisit some of the top moments from the past year, featuring engaging discussions on engineering, project management, new technologies, recruiting challenges, and more. We’ll dive into the role of engineering as the de facto IT department in smaller workshops, where engineers navigate a wide range of software and drive change within the industry. You’ll also hear about the challenges of change management, the impact of software and CNCs on the barrier of entry, and the importance of understanding market pricing […]
- [Solo Sessions with Jacob: Handling large projects efficiently when your drafting capacity is limited](https://vifpodcast.com/solo-sessions-with-jacob-handling-large-projects-efficiently-when-your-drafting-capacity-is-limited/): In this solo episode of Verify In Field: The Millwork Podcast, host Jacob Edmond dives into the challenges of handling large submittals efficiently when facing limited drafting capacity. Drawing on his extensive experience in commercial millwork engineering management, Jacob shares valuable insights on understanding the obstacles, analyzing processes, client management, coordinating with general contractors, practical tips, and tools for scaling to manage big projects. From structuring file management to leveraging external partners, Jacob explores the key steps and strategies needed to overcome drafting bottlenecks and ensure successful project completion. Tune in for expert advice and actionable tips to navigate the […]
- [Behind the Design: Tony Wills’ Path to Inventing ButtonFix](https://vifpodcast.com/behind-the-design-tony-wills-path-to-inventing-buttonfix/): In this episode our host Jacob Edmond welcomes Tony Wills, Director at Button Fix. Join us as Tony shares captivating insights into his remarkable career journey in product design, from his early experiences at Brighton Polytechnic and the Royal College of Art to his founding of TAG Design Partnership and subsequent ventures in architectural practices and his own practice, Will’s Watson and Associates. Discover the fascinating evolution of Button-fix, a pioneering solution for attaching panels without visible screws, nails, or glue. Furthermore, gain valuable industry insights from Tony’s experiences in woodworking, design build projects, material preference, and the potential impact […]
- [Building Smarter: Innovative Solutions with Construction Connectivity](https://vifpodcast.com/building-smarter-innovative-solutions-with-construction-connectivity/): In this episode, our host Jacob Edmond sits down with Scott Banda and Chris Eichmann from Construction Connectivity. This dynamic duo shares their expertise and insights on the latest innovations in construction technology, focusing on real-time monitoring solutions for construction sites. From discussing the importance of transparent and objective data in construction projects to the development of their groundbreaking sensor technology, our guests provide valuable insights into how technology is transforming the construction industry. Join us as we explore the impact of construction connectivity on labor shortages, quality improvement, and attracting younger talent to the field. Whether you’re a seasoned […]
- [Industry Innovations and Cultural Shifts with Innergy's Cassey Gibson](https://vifpodcast.com/industry-innovations-and-cultural-shifts-with-innergy-s-cassey-gibson/): In this episode, host Jacob Edmond dives into the world of millwork and the woodworking industry with guest Cassey Gibson, Chief Marketing Officer at Innergy. Together, they tackle the often overlooked but vital role of the trades and industry-related careers. From the misconception of glamorous careers to the underappreciation of skilled trades, Jacob and Cassey discuss the challenges, changes, and opportunities within the industry. They emphasize the need to promote diversity, inclusivity, and the importance of marketing and education in the millwork sector. Join us as we explore the evolving landscape of millwork and woodworking, the value of community, and […]
- [Shaping the Future of Millwork: Insights from Diego Piersanti of Ferwood](https://vifpodcast.com/shaping-the-future-of-millwork-insights-from-diego-piersanti-of-ferwood/): In this episode, we sit down with Diego Piersanti, a seasoned professional in the woodworking machinery industry. Host Jacob Edmond dives into Diego’s experiences across both European and US markets, uncovering the nuances of the millwork industry and the challenges and opportunities it presents. Diego vividly outlines his journey from a young enthusiast in Italy to his current role at FerWood, a company specializing in used woodworking machinery. The conversation explores FerWood’s white glove services, customer-focused solutions, and the ever-evolving landscape of the millwork industry. Join us as we explore the world of machinery, market dynamics, and the passion driving […]
- [Breaking Molds, Building Futures: Jim Mayer's Manufacturing Vision](https://vifpodcast.com/breaking-molds-building-futures-jim-mayer-s-manufacturing-vision/): In this episode our host, Jacob Edmond, engages in a thought-provoking conversation with guest Jim Mayer. They dive into the importance of aligning company culture with employees’ values and involving them in shaping the organization’s mission, vision, and values. The discussion also delves into crucial topics such as diversity, equity, and inclusion in the manufacturing industry, the future of culture and automation, and the impact of offshoring jobs on the middle class and economic prosperity post-World War II. Jim Mayer shares his career trajectory and insights into creating a culture to attract and retain talent in the manufacturing industry. Additionally, […]
- [From Suits to Sawdust: Jillian Klinar's Career Pivot into the Trade](https://vifpodcast.com/from-suits-to-sawdust-jillian-klinar-s-career-pivot-into-the-trade/): In this episode our host Jacob Edmond engages in a profound conversation with Jillian Klinar. Together, they explore Jillian’s significant transition from the realm of commercial real estate to her current role as a senior product specialist at Energi. Throughout their dialogue, Jillian delves into the complexities of being a woman in a predominantly male-dominated industry, the pivotal impact of diversity and inclusion, the evolving landscape of technology in the trade, and the invaluable role of mentorship and education. Join us for an insightful exploration of Jillian’s remarkable career pivot and gain a deeper understanding of the millwork industry. About […]
- [Sketching Success: Kevin Fassnacht's Path from Design to Entrepreneurship](https://vifpodcast.com/sketching-success-kevin-fassnacht-s-path-from-design-to-entrepreneurship/): We dive into the captivating journey of Kevin Fassnacht, owner of Fine Point Cabinetry. Host Jacob Edmond guides us through a thought-provoking conversation as Kevin discusses his unconventional path to cabinetry, the challenges of balancing craftsmanship with profitability, and the evolving landscape of the cabinetry industry. From his use of SketchUp in design and shop drawings to his insights on the future of the industry, Kevin shares valuable experiences and perspectives for all aspiring entrepreneurs in the millwork field. So, grab your favorite cup of coffee, sit back, and join us for an enriching discussion on creativity, entrepreneurship, and the […]
- [Navigating the Talent Market: Insights from Vicky Borkowski](https://vifpodcast.com/navigating-the-talent-market-insights-from-vicky-borkowski/): In this episode, Vicky Borkowski, CEO of Millwork Recruiting Source, returns to share her insights on how technology is revolutionizing the manufacturing industry, the impact of remote work on talent acquisition and retention, and strategies for finding new job opportunities. Vicky and host Jacob Edmond discuss the evolving dynamics of knowledge distribution within organizations, the increasing demand for remote work, and the potential benefits and challenges it presents for both employees and employers. They also explore the changing landscape of talent acquisition and provide valuable advice for individuals seeking new career prospects. Join us as we delve into these engaging […]
- [From Childhood Curiosity to Industry Innovation: Christopher Wernimont's Millwork Mission](https://vifpodcast.com/from-childhood-curiosity-to-industry-innovation-christopher-wernimont-s-millwork-mission/): In this enlightening episode, guest Christopher Wernimont shares his journey from Pittsburg State’s renowned Wood Tech Program to becoming a grad assistant at the University of Arkansas. Christopher emphasizes the importance of hands-on experience, having engaged in internships that allowed him to run production equipment and draft real jobs, shaping his belief in learning as the primary criterion for choosing internships. He talks about his early influences, his high school’s emphasis on Career and Technical Education (CTE), and how it led him to pursue a career in architectural millwork. The discussion navigates through the changing landscape of internships and the […]
- [Engineering Success: Insights from Schlaegle Design Build's Justin Berken](https://vifpodcast.com/engineering-success-insights-from-schlaegle-design-build-s-justin-berken/): In this episode, our host Jacob Edmond sits down with Justin Berken, engineering manager at Schlaegle Design Build, to discuss valuable insights and experiences from his successful career in the millwork industry. Justin shares his journey, emphasizing the importance of confidence and persistence in pursuing opportunities. Together, they dive into the challenges and opportunities in the millwork industry, the evolving landscape of remote work, finding and nurturing young talent, and the exciting integration of AI tools. From his early interest in 3D design to his current role leading a diverse engineering team, Justin’s career journey is a testament to the […]
- [Distant Skills, Close Quarters: Navigating the Remote Engineering Dilemma](https://vifpodcast.com/distant-skills-close-quarters-navigating-the-remote-engineering-dilemma/): In this episode, Jacob Edmond, CEO of DuckWorks, shares his insights and observations on the current events and trends in the millwork industry. He discusses the challenges and opportunities presented by remote engineering and the evolving dynamics between skilled engineers and millwork companies. Jacob dives into the gap between remote engineering aspirations and the practical challenges faced by the industry, offering a thought-provoking perspective on the remote work dilemma. He encourages both engineers and millwork companies to adopt a more creative and collaborative mindset in navigating this new landscape. Join us as we explore this engaging discussion and gain valuable […]
- [Empowering Teams, Cultivating Culture: Lessons from David Stasiukaitis in Millwork](https://vifpodcast.com/empowering-teams-cultivating-culture-lessons-from-david-stasiukaitis-in-millwork/): In this episode, we sit down with David Stasiukaitis, the CEO of Low Country Case and Millwork in North Charleston, South Carolina. As a second-generation leader in the family business, David shares his insights on the challenges and opportunities within the woodworking industry. From the company’s gradual leadership transition to navigating the rapidly evolving market, David discusses the need for continuous personal and professional growth, including the hiring of individuals from different generations to drive the business forward. We also explore the significance of establishing strong company culture, personal and team development, and the role of core values in driving […]
- [Crafting Success: Joinery Coach Bruce Poling's Path to Business Excellence](https://vifpodcast.com/crafting-success-joinery-coach-bruce-poling-s-path-to-business-excellence/): Welcome to Verify In Field: The Millwork Podcast! In today’s episode, host Jacob Edmond sits down with special guest Bruce Poling, the director of the Joinery Business Podcast. Bruce shares his journey from running his own cabinetry business in Canada to becoming the founder of the Joinery Coach in Australia. He discusses the challenges he faced, the importance of maximizing machinery uptime in manufacturing, and the nine foundations that every business should focus on. The conversation delves into marketing strategies, the value of niching down, the future of joinery coaching, and much more. Join us as we gain valuable insights […]
- [Navigating Change in the Millwork Industry with Microvellum's David Fairbanks](https://vifpodcast.com/navigating-change-in-the-millwork-industry-with-microvellum-s-david-fairbanks/): Welcome to Verify In Field: The Millwork Podcast! In this episode, our host Jacob Edmond sits down with David Fairbanks, President of Microvellum and an industry expert with a passion for education and an eye for technological advancements in the millwork industry. They delve into the challenges faced by millwork businesses, the changing landscape of the industry, and the vital role of leadership in successful technological implementation. David shares his journey from environmental engineering to joining Microvellum during a tumultuous period, emphasizing the importance of problem-solving and the entrepreneurial nature of the millwork industry. Together, they explore the evolving demands […]
- [Revolutionizing Millwork through Cloud-based Software with Garen Ceva](https://vifpodcast.com/revolutionizing-millwork-through-cloud-based-software-with-garen-ceva/): Welcome to Verify In Field: The Millwork Podcast! In episode 42, host Jacob Edmond sits down with guest Matt Oberlies, a partner at Vogo Cabinets in Denver, to discuss their experiences with transitioning to new software, particularly Microvellum. Matt and Jacob delve into the challenges and successes of integrating Microvellum into their millwork processes, sharing valuable insights on navigating the complexities of transitioning to a new software and the benefits of leveraging formula-driven materials and customizing spec groups. Join us as we explore the intricacies of millwork software and the evolving landscape of the industry. About Our Guest: Garen Ceva […]
- [An Owner's Perspective on Streamlining Millwork Design and Production with Matt Oberlies](https://vifpodcast.com/an-owner-s-perspective-on-streamlining-millwork-design-and-production-with-matt-oberlies/): Welcome to Verify In Field: The Millwork Podcast! In episode 42, host Jacob Edmond sits down with guest Matt Oberlies, a partner at Vogo Cabinets in Denver, to discuss their experiences with transitioning to new software, particularly Microvellum. Matt and Jacob delve into the challenges and successes of integrating Microvellum into their millwork processes, sharing valuable insights on navigating the complexities of transitioning to a new software and the benefits of leveraging formula-driven materials and customizing spec groups. Join us as we explore the intricacies of millwork software and the evolving landscape of the industry. About Our Guest: Matt Oberlies […]
- [Innovation in Millwork: Jonathan Blackburn on Vortek Spaces' Rendering Solutions](https://vifpodcast.com/innovation-in-millwork-jonathan-blackburn-on-vortek-spaces-rendering-solutions/): Welcome to “Verify In Field: The Millwork Podcast” where we dive into the world of millwork and the latest innovations shaping the industry. In today’s episode, we sit down with Jonathan Blackburn, the senior product evangelist at Vortek Spaces, a cutting-edge rendering software company. Join host Jacob Edmond as they explore how Vortek Spaces is revolutionizing the millwork industry with its user-friendly rendering solutions and the impact it’s making on businesses worldwide. Find out how Vortek Spaces is pushing the boundaries of virtual design, streamlining the rendering process, and enhancing the customer experience. Stay tuned as we uncover the future […]
- [Technology, Basketball and Millwork: A Candid Chat with Hunter Hawley](https://vifpodcast.com/technology-basketball-and-millwork-a-candid-chat-with-hunter-hawley/): In this episode of Verify In Field: The Millwork Podcast, we’re joined by Hunter Hawley, a tech entrepreneur turned consultant, as he shares his fascinating journey from building a high school basketball stats tracking system to consulting for a millwork company. Hunter’s background in technology and his innovative approach to problem-solving have allowed him to navigate and thrive in both the digital and traditional worlds. Tune in as we dive into the challenges and opportunities within the architectural millwork industry, the crucial role of technology and talent recruitment, and the delicate balance between preserving artisanal craftsmanship and embracing modernization. Join […]
- [The Power of Smartsheet: Streamlining Project Management with Paul Koetke](https://vifpodcast.com/the-power-of-smartsheet-streamlining-project-management-with-paul-koetke/): In this episode, host Jacob Edmond is joined by Smartsheet expert and consultant, Paul Koetke. Together, they dive into the powerful and interactive aspects of Smartsheet, discussing the benefits of using this platform for project management, resource management, and more. From the challenges of overwhelming email notifications to real-life examples of how businesses can effectively utilize Smartsheet, Jacob and Paul explore the versatility and potential of this popular tool. Join us as we uncover valuable insights and practical tips from their expertise in this engaging discussion. About Our Guest: Paul Koetke is a seasoned business professional and Smartsheet Platinum Partner […]
- [From Drafting to Entrepreneurship: Adam Dirig's Journey Unveiled](https://vifpodcast.com/from-drafting-to-entrepreneurship-adam-dirig-s-journey-unveiled/): In this episode of Verify In Field: The Millwork Podcast, host Jacob Edmond is joined by entrepreneur Adam Dirig, owner of Dirig Design and Advanced Dimensions, and a microbiome account manager. Adam takes us through his entrepreneurial journey, from starting his business during the 2008 economic downturn to diversifying into businesses like American Bubble Boy and contemplating a foray into furniture making. The conversation explores the gratification of tangible results in millwork, the impact of automation on the industry, and the need for shop owners to embrace new technologies. Adam’s passion, problem-solving skills, and dedication to his account management role […]
- [Adapting to Change and Finding Success: Nic Frost's Millwork and CNC Tooling Odyssey](https://vifpodcast.com/adapting-to-change-and-finding-success-nic-frost-s-millwork-and-cnc-tooling-odyssey/): In this episode of Verify In Field: The Millwork Podcast, host Jacob Edmond sits down with Nic Frost, a prominent figure in the millwork and Mozaik communities. Nic Frost delves into the importance of tailoring messages and tooling to individual needs, predicting industry changes and discussing the challenges and successes of his own journey in the field. From starting his own cabinet company to establishing Frost CNC Tooling, Frost’s expertise and insight make for a compelling and insightful conversation. Join us as we explore the intricacies of the industry and gain valuable insights from Nic Frost’s extensive experience and unique […]
- [Jonah Coleman Part 2 of 2: Innergy's New Design Software](https://vifpodcast.com/jonah-coleman-part-2-of-2-innergy-s-new-design-software/): The latest episode of Verify In Field: The Millwork Podcast showcases a compelling conversation between host Jacob Edmond and industry expert Jonah Coleman. The discussion delves into the challenges facing millwork engineering and the innovative solutions offered by Innergy Design. About Our Guest: Jonah Coleman started off as a hobbyist programmer at a very young age, but didn’t see it as a career path. He then transitioned into the woodworking industry at a time when automation was becoming prevalent, and he saw an opportunity to use his digital skills in an industry that lacked them. This fortuitous timing allowed him […]
- [Jonah Coleman Part 1 of 2: Millwork Engineering Department Structures](https://vifpodcast.com/jonah-coleman-part-1-of-2-millwork-engineering-department-structures/): In this in-depth conversation, join Jonah Coleman, Scrum Product Owner at Innergy, as he shares valuable insights into optimizing the efficiency and productivity of engineering departments. The discussion dives into key topics such as change management, utilizing feedback, and aligning engineering practices with the overall business goals. Drawing from his wealth of experience in millwork and software development, Coleman provides practical advice and strategies, including implementing daily stand-ups, fostering open communication with the shop floor, and understanding a company’s unique market position. Tune in next week for the second part of the interview where we explore Energy, the state-of-the-art engineering […]
- [Navigating Change: Joseph Baggett's Millwork Industry Insights](https://vifpodcast.com/navigating-change-joseph-baggett-s-millwork-industry-insights/): In this captivating and data-rich discussion with Joseph Baggett, president of Innovative Wood Process Solutions, we dive deep into the shifts happening in the wood industry. Joseph shares intriguing insights about new challenges like labor shortage, skill set depletion, and organizational culture changes. The conversation doesn’t stop there – we also discuss solutions such as standardizing and sharing knowledge, embracing automation, and adjusting to new workforce demographics. Listen in for these insights and much more! About Our Guest: Joseph Baggett was encouraged by industry friends to start an engineering and consulting firm after a friend of his, Mark Raymond Head, […]
- [Marty Hammond's Journey as a Millwork Business Owner](https://vifpodcast.com/marty-hammond-s-journey-as-a-millwork-business-owner/): Welcome to Verify In Field: The Millwork Podcast. In today’s episode, host Jacob Edmond sits down with the president of Atlanta Casework Systems, Marty Hammond, as they delve into the dynamic world of the millwork industry. Marty shares his journey from working at a high school cabinet shop to eventually purchasing the company, now specializing in K-12 casework and millwork manufacturing. The conversation covers challenges in gaining trust and influencing architects, the impact of COVID-19, the shift in education towards specialized schools, and the intricacies of meeting different quality expectations within budget constraints. Join us as we explore the ever-evolving […]
- [Jacob Shares His Journey Climbing the Millwork Career Ladder](https://vifpodcast.com/jacob-shares-his-journey-climbing-the-millwork-career-ladder/): Are you ready to climb the ladder in the millwork industry? In this episode of Verify In Field: The Millwork Podcast, Jacob Edmond shares his journey and insights on how to make your mark in millwork. From learning on the job to solving problems and adding value, Jacob’s experience will inspire you to seize opportunities and build valuable relationships. Don’t be afraid to ask for what you want and take calculated risks. Join Jacob as he shares the keys to success in millwork. Tune in now and elevate your career. Listen to the Full Episode: Summary: Follow Us On: More […]
- [Great Lakes Stainless & Millwork: A Journey of Collaboration](https://vifpodcast.com/great-lakes-stainless-amp-millwork-a-journey-of-collaboration/): On this episode of Verify In Field: The Millwork Podcast, host Jacob Edmond is joined by Michael Debruyn and Travis Dolloway from Great Lakes Stainless. Travis and Michael share their journey into the millwork industry and how they found success by building relationships and actively participating in industry associations like the Association of Woodworking & Furnishings Suppliers (AWI). They discuss the challenges and opportunities in the construction industry, the growth of their millwork division, and their exploration of manufacturing and selling products independently. Join us as we dive into the world of millwork and stainless steel fabrication with Great Lakes […]
- [Ratko Tubic's Insights on Reputation, Communication, and Outsourcing](https://vifpodcast.com/ratko-tubic-s-insights-on-reputation-communication-and-outsourcing/): Listen to an engaging conversation with special guest Ratko Tubic, a contract millwork engineer. In this podcast, he shares his journey from being a third-generation woodworker in Bosnia to working in the US millwork industry. Ratko discusses how he grew within companies, eventually transitioning to freelance contract work. Drawing from his experiences, Ratko emphasizes the essential role of communication, setting standards and learning from feedback for success in the industry. He also shares his perspective on prospective changes in the industry, including the importance of sustainability and technological advancement. About Our Guest: Ratko Tubic discovered his passion for woodworking at […]
- [Harnessing the Power of Social Media: Jonathan Cor's Insights on Marketing in Construction](https://vifpodcast.com/harnessing-the-power-of-social-media-jonathan-cor-s-insights-on-marketing-in-construction/): On this episode of Verify In Field: The Millwork Podcast, we have the pleasure of hosting Jonathan Cor, a marketing expert in the construction industry. Jonathan shares his insights on the importance of branding, social media, and meaningful conversations in making a positive impression on others. He discusses how sales and marketing work together, and the role of a cohesive marketing strategy in positioning a company as a growing player and potential market leader. Jonathan also highlights the challenges faced by owners who question the need for marketing and emphasizes the importance of understanding the target audience. Join us as […]
- [Beyond Quality: Unraveling the True Value of Woodworking with Josh Sharp](https://vifpodcast.com/beyond-quality-unraveling-the-true-value-of-woodworking-with-josh-sharp/): Josh Sharp, the president and owner of Spectrum Woodworking. Josh shares his journey from underestimating the complexities of millwork to becoming a successful general contractor. He discusses the importance of meeting customer expectations, the value of collaboration within the industry, and the need to embrace technological advancements. Josh’s insights shed light on the evolving landscape of millwork and offer valuable lessons for anyone in the field. Don’t miss this enlightening conversation on the Verify In Field podcast with your host, Jacob Edmond! About Our Guest: Josh Sharp is a highly experienced construction professional with a diverse background in the industry. […]
- [Seth Clark: From Woodshop Owner to Millwork Industry Recruiter](https://vifpodcast.com/seth-clark-from-woodshop-owner-to-millwork-industry-recruiter/): In this episode, our host Jacob Edmond interviews industry professional Seth Clark, who shares insights on the challenges and solutions in hiring and staffing within the millwork industry. Seth brings a wealth of experience in the field as a recruiter for management positions, with a background in history of architecture and residential construction. Join us as we delve into the intricacies of the industry and discuss the importance of practical experience, remote work, and continuous improvement. About Our Guest: Seth Clark’s journey began in the midst of job sites and sawdust. His father, a residential contractor and skilled carpenter, imparted […]
- [Andrew Klein's Impact on Magswitch and the Woodworking Industry](https://vifpodcast.com/andrew-klein-s-impact-on-magswitch-and-the-woodworking-industry/): In the world of woodworking and product design, few names stand out as prominently as Andrew Klein. As the Vice President of Maker Product Design at Magswitch, Andrew has carved a niche for himself, blending his passion for woodworking with his expertise in product design. In this blog post, we dive deep into Andrew’s journey, exploring his background, his transition to MagSwitch, and his insights into the future of the woodworking industry. About Our Guest: Andrew’s love for woodworking can be traced back to his childhood memories with his grandfather, who had a woodworking shop in his basement. Despite pursuing […]
- [Streamlining Millwork Businesses: Expert Insights and Strategies with Myron Wittmer](https://vifpodcast.com/streamlining-millwork-businesses-expert-insights-and-strategies-with-myron-wittmer/): Welcome to Verify In Field: The Millwork Podcast! In this episode, we have a special guest, Myron Wittmer, a cabinet vision consultant, content creator, and trainer. Myron brings a wealth of experience and knowledge in business, marketing, and woodworking software. Join us as we delve into the world of millwork, exploring the importance of clean libraries, the art of writing informative articles, the integration of technology into traditional woodworking, and the future of software-driven technologies in the industry. Myron shares insights, personal experiences, and valuable tips to help shops improve and excel in this changing landscape. So sit back, relax, […]
- [Maximizing Growth Strategies for Contractors With Khalil Benalioulhaj](https://vifpodcast.com/maximizing-growth-strategies-for-contractors-with-khalil-benalioulhaj/): To stay ahead of the game, it is crucial for contractors to maximize their growth strategies. Contractors can position themselves as trusted partners that regularly produce great results by speaking to their customers needs, utilizing the right tools, and having systems in place to keep everything organized. This not only leads to business growth, but it also develops a solid reputation within the industry as dependable experts.In this episode, we’re excited to have Khalil Benalioulhaj, founder of Benali and co-host of The Cashflow Contractor Podcast. He has extensive experience with strategic marketing and sales strategies. He leads us through the […]
- [Kelly Victor-Burke on Millwork and Apprenticeships](https://vifpodcast.com/kelly-victor-burke-on-millwork-and-apprenticeships/): In this special episode of Verify In Field: The Millwork podcast, we had the pleasure of sitting down with Kelly Victor-Burke, the owner of Burke Architectural Millwork and Bespoke Closets. Kelly has been instrumental in establishing the Woodwork Manufacturing Specialist Apprenticeship in the US, a unique initiative that’s making waves in the industry. Let’s dive into our enlightening conversation. About Our Guest: Kelly Victor-Burke is a highly experienced and passionate individual who dedicated 30 years of her life to higher education in the Detroit area. Despite her specialization in geography, tourism, and historic preservation, she became deeply interested in curriculum […]
- [Unlocking Millwork Business Growth: Secrets from Dominic Rubino](https://vifpodcast.com/unlocking-millwork-business-growth-secrets-from-dominic-rubino/): Welcome to Verify In Field: The Millwork Podcast! In this episode, we are thrilled to have Dominic Rubino as our guest. Dominic is an expert in applying traction specifically to millwork, cabinetry, countertop, and closet companies. He takes us through the importance of developing employees within the company, investing in their growth, and the impact it has on overall business success. Dominic also shares insights on succession planning, strategic planning, and the Entrepreneur Operating System (EOS). Join us as we dive deep into these key topics and learn from Dominic’s wealth of knowledge and experience in the industry. About Our […]
- [Journey to Success: A Woodworker's Path from Internship to CEO of AWI w/ Doug Hague](https://vifpodcast.com/journey-to-success-a-woodworker-s-path-from-internship-to-ceo-of-awi-w-doug-hague/): Welcome back to Verify In Field: The Millwork Podcast! In this episode, we have the pleasure of sitting down with the incredible Doug Hague, CEO of AWI, to discuss his remarkable journey in the millwork industry. From starting as an intern to becoming an estimator, salesman, project manager, and AutoCAD draftsman, Doug’s path is filled with valuable experiences and insights. Join us as we delve into topics such as the importance of investing in talent and nurturing passion, the future of the industry with innovative technology, the power of building a strong company culture, and the significance of sharing stories […]
- [How Bluebeam Transforms Workflows, Collaboration, and Project Efficiency w/ Doug McLean](https://vifpodcast.com/how-bluebeam-transforms-workflows-collaboration-and-project-efficiency-w-doug-mclean/): On this episode of Verify In Field: The Millwork Podcast, host Jacob Edmond is joined by special guest Doug McLean, an experienced professional in the millwork industry. Doug shares his insights on the customization options available in wall paneling using takeoff software, the importance of skilled mill workers, and the integration of technology like Bluebeam for collaborative markups and real-time collaboration. Get ready to dive into the world of architectural millwork and explore the potential of 3D design in this informative and engaging episode. About Our Guest: Doug McLean is a former construction worker who took a leap of faith […]
- [Rush, Pressure, and Business Needs: Navigating Contract Terms in the Millwork Industry with Chad Foster](https://vifpodcast.com/rush-pressure-and-business-needs-navigating-contract-terms-in-the-millwork-industry-with-chad-foster/): Navigating the intricate world of contract negotiations in the construction industry can be a daunting task. Jacob Edmond and Chad Foster delve deep into this topic, shedding light on the importance of understanding contracts, the challenges faced, and the evolution of the industry. About Our Guest: Chad Foster is an advocate for faster releases in the millwork industry. He believes that time is of the essence and that waiting too long to release a project increases the risk involved. Chad has had personal experiences with contracts being affected by even a single word, and he anticipates that the industry will […]
- [Mastering the Supply Chain: Allocating Resources and Adapting in the Millwork Field](https://vifpodcast.com/mastering-the-supply-chain-allocating-resources-and-adapting-in-the-millwork-field/): The millwork industry is undergoing significant changes. In a candid conversation between Jacob Edmond and Sam Wall, they delve deep into the industry’s future, sustainability, and the challenges faced by millworkers. About Our Guest: Sam Wall started his career in the retail and building material industry, working at Ace Hardware and later at Home Depot. He then transitioned into the display division, where he excelled as a purchasing manager. Over time, Sam developed a passion for architectural millwork and joined USA Millwork. After the dissolution of USA Millwork, Sam ventured into sales and reached out to vendors for opportunities. He […]
- [Challenging Industry Norms: Casey Schlaegle's Culture-First Approach in Millwork](https://vifpodcast.com/challenging-industry-norms-casey-schlaegle-s-culture-first-approach-in-millwork/): Dive into this eye-opening episode of the “Millwork Podcast” as we explore the astonishing future of the millwork industry. With insights from industry experts Jacob Edmond and Casey Schlaegle, this episode offers a comprehensive look into the challenges and opportunities that lie ahead. About Our Guest: Casey Schlaegle grew up in a family immersed in the world of carpentry. When his father’s business ended, Casey took it as an opportunity to start his own. After completing his architecture degree and working as an intern, he joined the carpenter’s union and eventually started his own company in his basement. Over the […]
- [Demystifying Veneer: Separating Fact from Fiction in the Woodworking Industry](https://vifpodcast.com/demystifying-veneer-separating-fact-from-fiction-in-the-woodworking-industry/): On this episode of Verify In Field: The Millwork Podcast, our host Jacob Edmond is joined by guest Ezra Drissman to delve deep into the world of veneer in the woodworking industry. They cover a wide range of topics, including the different types of glue used in laminate shops, the importance of using a backer for stability, and the various techniques for matching veneer sheets. Ezra, who has over 12 years of experience selling veneer, shares his expertise and knowledge on its application and troubleshooting. They also discuss the misconceptions surrounding veneer, highlighting its use in high-quality furniture and its […]
- [Marketing Insights from an Industry Insider](https://vifpodcast.com/marketing-insights-from-an-industry-insider/): On this episode of Verify In Field: The Millwork Podcast, our host Jacob Edmond is joined by Christian Smedberg, a marketing expert in the millwork industry. Christian shares his insights on the importance of marketing and sales collaboration, the need for accurate information for sales teams, and the challenges faced by the woodworking industry. He also discusses the impact of the pandemic on the industry and the shift towards digital marketing strategies. Tune in to learn more about the evolving landscape of millwork marketing and how companies can adapt to meet the changing consumer expectations. About Our Guest: Christian Smedberg […]
- [Clear Career Paths: Creating Opportunities for Advancement in the Woodworking Industry](https://vifpodcast.com/clear-career-paths-creating-opportunities-for-advancement-in-the-woodworking-industry/): On this episode of Verify In Field Podcast, Jacob Edmond sits down with Mark Smith to discuss the misconceptions surrounding trades, specifically in the woodworking industry. Mark highlights the negative mindset surrounding working as a cabinet maker and emphasizes that the skills gap extends beyond entry-level labor. He believes that gaining hands-on experience in the trades is crucial for higher leadership positions. Mark also shares his experience teaching at smaller and larger schools, discussing the advantages and disadvantages of each. He talks about the importance of creating clear career paths and opportunities for individuals to move up from entry-level positions […]
- [Unlocking the Secrets of Millwork Recruiting with Vicky Borkowski](https://vifpodcast.com/unlocking-the-secrets-of-millwork-recruiting-with-vicky-borkowski/): On this episode of Verify In Field, we delve into the world of recruiting in the Millwork industry. Our special guest is Vicky Borkowski, a contingency recruiter specializing in project management, estimating, engineering, and drafting roles within the Millwork sector. Vicky shares insights into the unique challenges faced by Millwork companies when it comes to recruiting, given their reliance on outside recruiters due to a lack of HR personnel experienced in this niche industry. She also highlights the importance of social media engagement, suggesting that posting pictures from company events can be an easy and low-cost way to connect with […]
- [Education in Millwork with AWFS Director, Adria Salvatore Jul 5](https://vifpodcast.com/education-in-millwork-with-awfs-director-adria-salvatore-jul-5/): In Episode 12 of Verify In Field: The Millwork Podcast, we host woodworking expert Adria Salvatore. Adria stresses the educational aspect of their woodworking event and its no-sales-pitch policy. They talk about the event’s content, ranging from business management to woodworking techniques, and the evaluation process to maintain quality. The conversation extends to the importance of CNC technology in woodworking and the practical application of emerging technologies. Adria further highlights the networking opportunities the event offers and the extensive display of software, hardware, materials, and more. The episode concludes with Adria sharing their personal career journey and their passion for […]
- [Management Masterclass: Succession and Growth in Family Millwork with Dustin Giffin](https://vifpodcast.com/management-masterclass-succession-and-growth-in-family-millwork-with-dustin-giffin/): On this episode of Verify In Field Podcast, Dustin Giffin shares his experience taking over a company that faced significant challenges during the 2010 recession. He talks about the importance of clear communication and conflict resolution in the workplace, as well as the need for a clear accountability chart. Giffin also discusses the significance of balancing sales and production in business, and developing a second level of leadership to ensure that the company can continue to perform well. In addition, he provides insights into the millwork industry and the importance of succession planning. Overall, Giffin shares his knowledge and experiences, […]
- [Millwork Estimating with Ben Hudachek](https://vifpodcast.com/millwork-estimating-with-ben-hudachek/): In Episode 10 of Verify In Field, we had the pleasure of hosting Ben Hudachek, the founder of BH Estimating and an expert in the millwork industry. In this captivating discussion, Ben shared invaluable insights about millwork estimating, the significance of a business mindset, and the untapped potential of the industry. Join us as we explore the key highlights from this engaging interview. Mastering the Art of Millwork Estimating: Ben sheds light on the crucial role of accurate estimating in the millwork trade. From comprehending project scope to leveraging specialized software, precise estimations are fundamental for profitability and customer satisfaction. […]
- [Training & Culture in Millwork](https://vifpodcast.com/training-amp-culture-in-millwork/): In this episode of Verify In Field: The Millwork Podcast, join host Jacob Edmond as he engages in a captivating conversation with special guest Dan Parish, the CEO of Millworks By Design in Los Angeles. With a background as a skilled carpenter, Dan brings a wealth of experience in millwork to the table. In this insightful episode, Dan shares his personal journey in the industry, from his early days as a carpenter to his current role as CEO. He delves into the challenges and triumphs he encountered along the way, offering valuable lessons and perspectives for aspiring millwork professionals. One […]
- [The Power of BIM in Millwork: Insights from Jeff Drews & Alex Hanna of BIMTM](https://vifpodcast.com/the-power-of-bim-in-millwork-insights-from-jeff-drews-alex-hanna-of-bimtm/): In Episode 008 of Verify In Field: The Millwork Podcast, join host Jacob Edmond as he sits down with BIMTM’s Jeff Drews and Alex Hanna to uncover the transformative power of Building Information Modeling (BIM) in the millwork industry. Discover the key role BIM plays in streamlining collaboration and optimizing workflows among different trades. Jeff and Alex shed light on how BIM’s centralized platform fosters coordination, reduces errors, and boosts efficiency—a game-changer for millwork professionals. Explore the practical applications of BIM, including the integration of millwork designs into existing models, saving time and effort. Gain insights into the importance of […]
- [Revolutionizing Workplace Safety with Alec Kinslow](https://vifpodcast.com/revolutionizing-workplace-safety-with-alec-kinslow/): In Episode 007 of Verify In Field: The Millwork Podcast, we delve into the world of workplace safety with special guest Alec Kinslow, the CEO of Ascend Safety. Join us as we explore the innovative approaches and groundbreaking solutions Ascend Safety brings to the table, aiming to transform the way organizations approach safety protocols and mitigate risks. Throughout the episode, Alec shares his wealth of knowledge and expertise, discussing the critical importance of safety culture in every workplace. He emphasizes the need for proactive measures and a comprehensive understanding of potential hazards, highlighting the role technology plays in revolutionizing safety […]
- [The Millwork Skills Gap with Jonathan Adams](https://vifpodcast.com/the-millwork-skills-gap-with-jonathan-adams/): Welcome to Episode 06 of Verify In Field: The Millwork Podcast! In this episode, we have the privilege of hosting Jonathan Adams, Vice President of Bell Cabinetry, as our special guest. Join us as we delve into an important topic: the Millwork Skills Gap. Jonathan brings a wealth of knowledge and experience to the table, sharing his insights and advice on recruiting skilled talent in the millwork industry. He highlights the challenges faced by companies when it comes to finding and retaining skilled individuals, and offers practical strategies for overcoming these obstacles. Throughout the conversation, we explore various avenues for […]
- [Developing Millwork Managers with John Bostian](https://vifpodcast.com/developing-millwork-managers-with-john-bostian/): In episode 005 of Verify In Field: The Millwork Podcast, we welcome John Bostian, General Manager of Caseworx, a millwork company based in North Carolina. Our discussion centers around developing millwork managers, a topic that John has a wealth of experience in. John shares his advice on how to identify potential managers, the importance of providing training and mentoring opportunities, and the qualities that make a successful millwork manager. He also shares some of the challenges that he has faced in his own company and how he has overcome them. Whether you’re a current manager looking to improve your skills […]
- [Millwork Project Management with John VanErem](https://vifpodcast.com/millwork-project-management-with-john-vanerem/): In this episode of Verify In Field: The Millwork Podcast, we sit down with John VanErem, Vice President of Project Management and Install for Adams Group, to discuss the importance of effective millwork project management. With years of experience under his belt, John shares his insights on what makes a great project manager, and offers his tips and advice for developing successful project managers within your organization. We delve into the key qualities that make a great project manager, including communication, problem-solving, and leadership skills. John shares his thoughts on how project managers can collaborate more effectively with millwork engineering […]
- [Organization and Efficiency in the Millwork Industry with Kristin MacRae](https://vifpodcast.com/organization-and-efficiency-in-the-millwork-industry-with-kristin-macrae/): Get ready to revolutionize the way you work! Kristin MacRae, an award-winning Organizing and Efficiency Consultant, is here to share her insights on how to create a more organized and efficient workplace in the millwork industry. With over a decade of experience, Kristin has helped countless clients save time and money—and decrease their stress levels by adopting an organized lifestyle. In this episode, Kristin reveals her top secrets for eliminating chaos and streamlining productivity. Listen in to hear why it’s essential to revisit the systems you have in place frequently to ensure they remain effective and up-to-date. Kristin also shares […]

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